Amazon Has Become A Media Giant (And With Video, That’s Only The Start)

attends the Red Carpet Premiere Screening For Season Two Of Multi-Golden Globe And Emmy Award-Winning Amazon Original Series "Transparent" on November 9, 2015 in Los Angeles, California.

“What seemingly started as a way to get people to sign up for two-day shipping has turned into a major force in the world of entertainment. Prime Video may have started as a perk to draw in more Prime members. Now, it’s just as easy to believe that Prime Video may be its own draw, and two-day shipping a nice perk. For $99 a year—cheaper than a year of Netflix, which doesn’t ship anything other than DVDs.”