Author Archives: Douglas McLennan

Surprise: Scientists Say Thinking In Stereotypes Can Spark Creativity

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In terms of both “fluency” (the total number of uses they named for each object) and “originality” (measured by their use of words that were far removed from the object’s obvious purpose), those who assumed the persona of “eccentric poet” scored highest. Those who took on the role of “rigid librarian” scored lowest, while participants who were not given a stereotype placed in the middle.

Why We Should Retire The Words “Ballet Master”

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“Those two words, put together, conjure up the image of a haughty, stern old gentleman in breeches, pounding out musical tempi on the floor with his cane and poking dancers’ bodies into desired positions. Ballet may be a traditional art form that’s proud of its roots, but it’s safe to say that — thankfully — this dusty figure no longer exists.”