The movie’s Presidents’ Day weekend ticket sales in North America — and a global total of $387 million — have upended Hollywood myths.
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The film is expected to take in at least $250 million worldwide this weekend, disproving the notion that movies rooted in black culture cannot be global blockbusters.
The raunchy “Fifty Shades Freed” and cuddly “Peter Rabbit” were No. 1 and No. 2 at the weekend box office. Clint Eastwood’s latest film was a soft third.
The activists, carrying signs with messages like “Hire Brown Tinseltown,” were decrying the lack of Hispanic characters in Hollywood films.
With movie studios avoiding competition with the Super Bowl, the newcomer “Winchester” took in $9.3 million this weekend.
Six different films from 20th Century Fox, including the word-of-mouth hit “The Greatest Showman,” appeared on the box office charts.
Guillermo del Toro’s fantasy led the nominations, including one for best picture. “Three Billboards Outside Ebbing, Missouri” and “Dunkirk” also emerged as strong contenders.
The last time a Hispanic actor was nominated for an Academy Award was 2012 and, according to a study, only 3 percent of speaking characters in films are Latino.
Harvey Weinstein helped put the Sundance Film Festival on the map. But organizers say this year’s slate, which puts women front and center, shows the festival has moved on.
Movies dismissed by most of Hollywood are dominating the box office, including “Jumanji: Welcome to the Jungle,” which was No. 1 for a third week.