Case Study: Promoting Awareness for Arts Events With Mobile Technology

How Levitt Pavilion for the Performing Arts in Arlington’s mobile app became the #1 way their audiences learned about events.

Every arts organization faces the challenge of communicating with potential audience members in a timely and effective manner. You need to get the right message to the right patrons at the right time.

In 2016, Levitt Pavilion for the Performing Arts in Arlington launched their mobile app as a tool to foster timely and effective communications with concertgoers. By the end of its first season in use, the Levitt Arlington mobile app had acquired 3,500 downloads with 66% of app users opting-in to receive notifications. By the end of 2017, concertgoers identified the Levitt Arlington mobile app as the #1 way they learned about concerts.

How did they do it? Read the free case study –

Case Study: Live Streaming Program Notes in the Concert Experience

As we all find ways to merge technology into our daily lives, learn how The Philadelphia Orchestra integrated a mobile app into their concerts to enhance the audience experience.

The concert hall is a space for arts patrons to experience the power of live performance. So, why would the world-renowned Philadelphia Orchestra encourage audiences to use a mobile app during their concerts?

This new case study reveals the origin story for LiveNote®, an interactive performance guide for mobile devices.

  • What prompted The Philadelphia Orchestra to pursue live streaming program notes to patrons during performances?
  • What did they hope to achieve by creating LiveNote?
  • What challenges did they face along the way?
  • How did audiences respond to LiveNote?

Read the case study –

Teaching Artist Symposium: Building Your Toolkit

Learn about opportunities to engage communities outside the K-12 classroom. This symposium will feature a keynote by Eric Booth and a full day of programming focused on restorative justice, inclusion, creative aging, and municipal government.

Sponsored in partnership by the Division of Continuing Studies at The University of the Arts and Mural Arts Philadelphia. Support for Building Your Tool Kit: A Teaching Artist Symposium has been provided by the Stockton Rush Bartol Foundation, plus in-kind support from Yards Brewing Co. and Blick Art Materials. This symposium is supported in part by the Pennsylvania Council on the Arts, a state agency funded by the Commonwealth of Pennsylvania and the National Endowment for the Arts, a federal agency.

Teaching artists bring their creative knowledge to K–12 classrooms, but there are many new opportunities for artists to engage communities that are outside of the traditional classroom. This symposium will introduce practitioners to experts in the fields of restorative justice, inclusion, creative aging, and even municipal government.

Reconsider how your artistic practice can be transferred into these new learning settings. We will showcase practical tools and skills to support your development in these areas. 

Take Creative Expertise to the Next Level with Classes in Finance, Marketing + Leadership

Northwestern University’s MS in Leadership for Creative Enterprises program develops leaders in business, innovation, and entrepreneurship across Entertainment, Media and the Arts. Earn your Master’s in One Year.

Our one-year cohort program fosters direct engagement with thought leaders shaping today's creative sectors in Chicago, New York, Los Angeles and other major cultural hubs. The MS in Leadership for Creative Enterprises (MSLCE) prioritizes innovative and connective professional development, providing entrepreneurial thinkers with the tools to understand and shape their future in the creative industries. Bring new ideas to your field, solve problems and lead productive teams.

The MSLCE program brings together rising leaders with experiences and professional interests spanning performing and visual arts administration, film and television production, development, and distribution, music production and management, entrepreneurship and technology, and more.

Get Connected 

  • Industry Immersion Experiences
  • Speaker Series with Creative Industry Leaders
  • Summer Internship or Applied Project Component
  • Professional Skills Workshops
  • Engagement with Northwestern Alumni Network

Be Innovative 

  • Utilize coursework in marketing, finance, economics, law and big data to formulate forward-thinking business solutions
  • Source ideas, sell concepts and build new ventures
  • Learn to be nimble and effective through team leadership and project management skills
  • Experience how best practices learned in the classroom apply to real-world settings

Start Now

  • Earn your master’s degree in one year full-time
  • Begin the program in September or January
  • Full-time or part-time enrollment options

Applications are now being accepted for Fall 2018 admission.

Learn more at

Arts and Culture Network International Seminars

Join us for an intensive 3 day seminar in the heart of New York City studying and exploring the best practices specific to arts and culture for marketing and management.

Do you want to learn how to be a better manager/marketer of arts and culture organizations?

Do you want to learn in a hands-on, fast-paced, discussion-oriented environment with peers?

Do you want to switch from the corporate world to the non-profit cultural world or accelerate your arts administration career?

Do you need guidance with creating a customized marketing and management plan for your project in the arts and culture sector?

Join us for an intensive 3 day seminar in the heart of New York City studying and exploring the best practices specific to arts and culture for marketing and management. With expert insights on achieving positive results, you will learn specialized skills that will directly benefit you and your organization. Featuring a mix of lecture, discussion, group work and field experiences, participants are constantly engaged in personalized learning.

The seminar is led by Clint White, President of Arts and Culture Network who has been recognized as Crain's New York Business Top Entrepreneur. Clint has served as an advisor to the White House Office of Public Engagement during the Obama Administration and recently was presented a Leadership Award for driving social change through media at the United Nations. For over a decade he has taught extensively at New York University, The New School and Sotheby's Institute.

You will leave the seminar with a structural framework that will help you apply effective, efficient management and marketing strategies at contemporary global cultural organizations and businesses. Successful participants receive a Certificate of Completion from the Arts and Culture Network International Seminars.

Register Now and save $500

Seminar Dates: June 1-3, September 14-16, October 19-21, and November 16-18.

Custom Seminars are available on request.

Design your Career in Arts Administration

Learn from national arts leaders & address current issues; do so from wherever you are through our limited-residency program -- M.A. in Arts Administration at Goucher ...

Goucher’s Master of Arts in Arts Administration is …


  • Designed for busy people, most students work full-time while learning and earning their degree.
  • Annual 12-day residency at the end of July brings all faculty and students together on campus to engage, share, network, and discover.
  • Fall and spring semesters are live and online. Classes are also recorded and available anytime.


  • Address current, real-world issues with faculty working in the field of arts administration
  • Build your knowledge base, your networks, and your resilience.
  • Engage in advanced learning that is interactive and immediately applicable.
  • Prepare for the entrepreneurial, global, and ever-changing environment of today’s arts administrator.


  • Receive unmatched personal attention from MAAA faculty who are dedicated to supporting your success.
  • Class sizes are small – usually less than 8 people.
  • Learn from nationally-known faculty who lead arts & cultural organizations around the country, and who serve on a variety of national and international arts boards of directors.

With the M.A. in Arts Administration, you can immerse yourself in courses that blend theory and practice, including:

  • Marketing the Arts
  • Leadership Development
  • Financial Resource Development
  • Law and the Arts
  • International Arts Policy
  • Managing Performing Arts Organizations
  • Managing Visual Arts Organizations
  • Entrepreneurship & New Ventures
  • Arts Education


  • Application deadline for Fall 2018 is May 21, 2018
  • Go to for program details and application form.
  • Contact Ramona Baker, MAAA program director, for more information about scholarships, courses, faculty, schedules, etc.

Paid Graduate Assistantships in Arts Administration

Beginning in the Fall 2018 semester, Le Moyne College in Syracuse, N.Y., will offer two paid graduate assistantships to students in the College’s growing Master of Science in Arts Administration. Candidates for the newly created positions will represent student diversity, in line with the program’s goals to increase diversity in the arts administration field.

These positions will offer students the opportunity to gain expertise in fundraising, communications, event planning, data analysis, and marketing, providing a valuable opportunity to the next generation of arts managers.

Both positions will be paid hourly, and students in the positions will receive tuition waivers for two courses per semester.

Candidates for the newly created positions will represent student diversity, in line with the program’s goals to increase diversity in the arts administration field.

The deadline for applications to the Master of Science & the assistantships is Tuesday, May 1, 2018.

Applications open for the 2018 National Critics Institute

Helmed by the Chicago Tribune's Chris Jones, NCI is a two-week boot camp for early and mid-career arts writers to strengthen their skills. Apply by April 23. Scholarships available, no fee to apply.

Applications are open through April 23 for the National Critics Institute at the Eugene O'Neill Theater Center. One of the O'Neill's oldest programs, NCI is a two-week residential workshop designed for arts writers and critics looking to strengthen their skills in an increasingly competitive and fast-paced industry.

Director Chris Jones, critic and columnist at the Chicago Tribune, leads America’s leading boot camp for arts writers, offering an intensive course of study for writers of diverse experience levels, especially for those in mid-career. There’s a world-class faculty composed of America’s leading arts critics. There’s scholarship money to support you. A simulating environment full of artists and writers on the cutting-edge. And there’s a beach.