AUDIENCE

First Time: More Millennials Are Paying For Video Games Than For TV

About 53% of people born between 1983 and 1996 now pay for gaming services, versus 51% who pay for television, according to a survey from the accounting and professional services firm Deloitte. That is compared with Deloitte’s survey last year, in which paid subscriptions among millennials were 44% for video games and 52% for television. – New York Post

The Mainstream U.S. Theater World Is Finally Starting To Diversify — Do We Still Need Culturally Specific Theater Companies?

In a word, yes. As one such producer puts it, “There’s layers of conversation of what diversity really means in a cultural arts landscape. … We have the opportunity to go deep within multiple layers and not just check off the box.” Reporter Makeda Easter talks to members of African-American, Asian-American, and Latinx companies about that difference. – Los Angeles Times

Rise Of The Fake Festivals

Over the past five years, ticket sales for Glastonbudget, Tribfest and The Big Fake Festival have seen a healthy increase, according to The Entertainment Agents’ Association, and there are now more than 30 outdoor music festivals in the UK showcasing tribute acts, such as Coldplace, Antarctic Monkeys, Guns2Roses, Stereotonics and Blondied. – BBC

Big Mood Machine: How Spotify Gathers And Sells Its Customers’ Emotional Profiles

“Spotify is currently running a campaign centered on moods [and its mood playlists] — the company’s Twitter tagline is currently ‘Music for every mood’ — complete with its own influencer campaign. But a more careful look into Spotify’s history shows that the decision to define audiences by their moods was part of a strategic push to grow Spotify’s advertising business in the years leading up to its IPO — and today, Spotify’s enormous access to mood-based data is a pillar of its value to brands and advertisers.” – The Baffler

Does Your SmartPhone Add Or Subtract From Your Concert Experience?

The research shows that when we decide to use our phones to check work email, to check up on the kids or any other activities that have nothing to do with the festival, our satisfaction with the experience goes down. When we do use our devices at festivals it doesn’t affect our satisfaction with the event if we are using our phones for festival-related activities like looking at the festival schedule, the venue map or even texting to meet up with friends who are joining us. – The Conversation