media

Has The Podcast Bubble Burst?

So if one of the benefits of podcasting was that they made good money, why are companies like BuzzFeed shutting down or downsizing their operations? One obvious answer is a glut of supply—in 2015, a list of the “must listen” podcasts was 200 items long. At some point, even podcasting aficionados started to wonder who had time to to listen to all those podcasts. A similar thing happened with video, after everyone pivoted to short-form video because Facebook said it wanted as much as possible.