With a “multicamera global livestream” in place of its usual New York sale, the auction house tried breathing life back into a pandemic-numbed market.
Sotheby’s tests a new hybrid auction market with a work by the British painter — and socially-distanced bid-takers in three cities.
Masks will be required and there will be limited or no staff for some in-person viewing experiences.
Young collectors are still viewing and buying pieces, but they’re spending far less time and money than their older counterparts once did. That’s a problem for the industry.
The auctioneer will be in London; the telephone bids will be taken around the world. Viewers will be watching everywhere but in the showroom.
Running Parke-Bernet in New York in the 1960s after a merger with Sotheby’s, Mr. Pollen injected fun into the proceedings while expanding the business.
Auction houses had been competing for the sale of the collection. Three galleries, Acquavella, Gagosian and Pace, will sell his works as well as present an exhibition this spring.
It was business as usual at contemporary art auctions in London, despite fears about the coronavirus and Britain’s departure from the European Union.
He’s a master of manipulating the news media and the art market. But will he be remembered as a significant artist?